the secrets of
good design






brand name

part of the identity of the brand “up to heaven” is the lowercase lettering.
if the brand name goes after a period, use the spelling “Up To Heaven”.

no go’s:
– uppercase lettering (e. g. UP TO HEAVEN)
– converting into a single word (e. g. uptoheaven)


poppins bold

we use the bold version of poppins for headlines or to point out words of a fluent text.

poppins regular

the regular version of the poppins font is intended for all other types of text, such as a sentence block.